Branded 7up YouTube channel development

www.youtube.com/7uprussia
As a part of the 7up “Fresh and simple “ sales promotion campaign we have created a customised gadget with a competition inviting users to share their self-made video versions of 7up ad.

The theme for the videos was “The most unexpected way to freshen up”. To enter the competition each video had to pass the judges selection. Those videos which afterwards got the most number of viewers “likes” became the winners.

Development process involved designing the channel, gadget front end and back end programming as well as providing support throughout the period of the campaign.